Blog Posts

Marketing the emoji way

Over the course of period, brands have targeted the interests of the people on the basis of the identity of their respective generations; whether it’s the hip-hop listeners of the 70’s or the insatiable taste for social media of the millennials. In the past decade, the rise of social media has been so rapid that a new industry has been created out of it. Cross-platform instant messaging services like WhatsApp sounded out a death knell on text messaging. Emoticons have

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Life after engineering

By Madhumita Chatterjee Hello World! Everyone has a dream. You, I, your friends, your family and even people whom you might not have met. We all choose different paths to fulfill our respective dreams. Today, I am here to share something about passion. I believe that if there is not enough passion in your dreams then it cannot be fulfilled. While growing up I discovered a lot of things about myself. I was a quick learner and hence I used

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Branding in the age of social media

  A decade ago, when Facebook was literally going places, brands thought of social media as a potential opportunity to cash in. It was heralded as the arrival of the golden age for brand companies. Creative agencies, technologists and data analysts were hired to put the brands on the digital world map and dig up whatever is fashionable and trendy in the current market. Unfortunately, they had nothing to show for their efforts and brands were left stranded with their

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Packaging is half the message delivered

  In the last few weeks, we have had an overwhelming number of requests for designing Powerpoint presentations. The clients are diverse; a design agency wanting to profile themselves for an investor pitch, two government organizations presenting national projects to their committee members, a corporate profile for a technology company, and an ad agency wanting to present a storyboard for a TVC using Powerpoint. Here’s what was common across all of them: The turnaround time requested was one day, often

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The SEO series – Part 4: Top 10 free SEO tools.

If you are aware of search engine optimization, you are most likely to know about its optimization techniques as well. The internet is filled with a plethora of such SEO tools. Some are free while some are paid. However, most of the tools provide an unique use than the others. And a good SEO tool makes quite a difference; saving time and quality wise. So which are the ones that can help your website garner good organic traffic and make

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Importance of Style guide – A key document in maintaining visual hierarchy.

Creating a visual style guide is fast becoming a common practice for UI designers, especially when dealing with content for heavy sites or applications. With the help of style guide, designers are able to maintain a particular look and feel, by creating a set of design components that keeps visual hierarchy throughout application. By creating style guides, the process becomes flexible, can be easily updated and is consistent. Style guides preciously saves your time and money when starting out new

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The SEO series – Part 3: Taking a SEO deep dive – On page & Off page

Every internet user has a fair idea about what search engine optimization, or as the Millennials would say; SEO, is. It is a popular marketing tool which helps your website rank higher up in hierarchy, when searched upon. However, not everybody is familiar with the two concepts SEO is divided into – on-page & off-page. Both contribute largely to the success of a SEO campaign, but both are polar opposites in the way it affects the web search rankings. Let’s

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The SEO series – Part 2: 5 ways on how to choose the correct SEO partner.

In an age where marketing is more inclined towards digital as its medium, the popularity of SEO has increased manifold. For companies of any size, it is the perfect cost-effective marketing tool to gain more business opportunities and to increase the brand popularity. However, SEO is like a sharp knife. Give it in the hands of a good chef, a tool of the Gods. In hands of a novice, havoc. Therefore, in this piece, we will recommend 5 ways that

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The SEO series – Part 1: Origin and its necessity in the current market.

The history of SEO is a pretty unique one, as there is no particular Eureka moment. Instead, it progressively developed from a marketing tool for major search engines to the giant phenomena that it is today. With the rise of mainstream websites, it was discovered that results of the search engines can be tweaked with simple but unethical methods and thus, more money can be made. As a result, there was a drop in quality of the search results. This

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Rapid sketching on the go

Art, the great leveler Traveling to work and back everyday, or just taking a trip across the city in the Metro or the public transport, you get to observe so many interesting things and so many interesting people around you. Being an avid traveler and a passionate artist who lives in the colourful city of Mumbai, I always have a sketchbook and pencil handy with me. In this age of smartphones, when you can click as many pictures of what

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