Blog Posts

Wireframing 101 – The beginner’s guide to wireframes

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  Wireframing is probably the most frequent and basic term that you’ll come across when talking about building a website or designing a user experience. But if you are new to the world of websites and UX designing, the technical jargons and information load can be overwhelming.     In this article, I will explain the basics of the wireframing process. We will go through the what’s, how’s and why’s of wireframe design. By the end of this article, you

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6 free SEO tools you absolutely need for your SEO efforts

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Search engine optimization can be overwhelming and confusing. Especially if you are just starting out with it. With Google rolling out new updates  in the market every few months and a plethora of SEO analysis tools available in the market for search engine optimizing your website, it becomes difficult to manage your SEO efforts. The amount of information available is gigantic. Finding out what works and what not for you can be taxing. There is a vast number of free

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7 website design trends to look out for in 2018

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Digital design is an ever evolving space. With new trends and ideas and experiments springing up on a daily basis, for website designers, the world is their oyster. The fast paced and tech led environment ensures that web designers are always on their toes, playing with colors, fonts, icons and ideas. Creativity has no limit and as designers, our job is to keep up to date with the latest website design trends that are emerging around the digital world. So

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The 6 principles of a great website design

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Your website is the first place that a user lands on while searching for your business. It is the very first impression of your business.  And like every first impression, you need to make it last. There are a few basic principles of website design that every website designer needs to follow. This is like their holy grail. But before that, you need to understand why your website design is an important tool for your overall marketing strategy. Your website

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Logo Design : Behind the scenes

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A logo is the first impression of a brand. It is a visual representation of everything that a company is and stands for. A logo design is the fundamental symbol of brand identity. It is a mark of your brand’s image and one of the most powerful tools for an effective branding and marketing strategy. You can use a logo to emphasize your brand’s personality and image. It is the single most way to connect to your target audience immediately

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The blog SEO checklist you need!

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Before we get down to the blog SEO checklist that will take your blog’s online visibility to the next level, we need to ensure something right away. If you are a business with an online presence, you already know the importance of blogging for your business. If not, here is a reminder. Every business needs to blog. Period. Blogging is the most substantial way to improve your website’s SEO. It is no hidden fact that Google loves content. But not

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Do you need a website redesign- 5 signs to find out.

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You might think that you don’t require a website redesign for your business right now. After all, your website is technically still functioning and everything looks just fine on the surface. The emotion is understandable. For many people in the marketing world, their first website is like their favorite, albeit old, pair of shoes. There is an emotional attachment that you don’t want to let go. Moreover, a website redesign involves a notable amount of time, effort and money. Hence,

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5 tips to choose the best web agency for your business

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Finding the best web agency can be taxing, whether you are a new business going online or an established one looking to re-brand your position in the market. There is a plethora of website agencies all over the digital space today and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a haste decision on the web agency can land you in a soup, causing you to not

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A beginner’s guide to Responsive Web Design

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You’ve probably heard about Responsive Web Design a lot. Back in the day, web developers used to design websites that were viewed only on desktop devices. As technology advanced, the attention span of internet users kept on shrinking as did the size of the devices they used and users began looking for information at the tip of their fingers. Quite literally! With all these drastic developments, having a single website fit only for an individual device obviously made little sense.

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45 analytical terms that will improve your understanding of website analytics.

We all have been there – Googling up things that we don’t understand. And when it comes to website analytics, there are plenty of them. The very first question on your mind will be – who looks up for website analytics? Most of them are business owners for their own websites. Others might include rookie online marketers, who have been advised to look up and study website analytics and people with a statistical background. To make their lives a bit

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