Blog Posts

5 ways to make automated email marketing a game changer

Since the turn of the century, promoters have found plenty of ways like advertisements, social media etc. to market their product. So, is anybody still using emails anymore? The popular answer will be a ‘no’. But, on the contrary, email marketing isn’t dead by any means. In fact, trillions of emails are emailed every year and the numbers just keep on growing. This isn’t a sign of a marketing idea being dead at all! So, what is email marketing –

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My journey from Coder to Creator

By Amit Verma Early Days I joined Dreamscape 5 years ago as a front-end developer. There was one more CSS developer at that time. Our profile was straightforward – receive PSDs, convert to HTML, handover to developers, and help in layout issues during integration. I was also assigned maintenance responsibilities for certain clients, where I had to take in content updates from them, and push them to live on a regular basis. The work was not particularly challenging, and life

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How is mobile marketing important & beneficial to you

Companies now know how important it is to capture the attention of the mobile audience. Therefore, you see a lot of aggressive mobile marketing campaigns being taken out by the major players in the market. That requires a right strategy in place from the marketing agency you are consulting. There are certainly a lot of benefits. Let’s talk about them more in detail. 1. It is cost-effective. For every company that puts an extravagant marketing budget in place, there are

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Understanding website analytics – A comprehensive overview

You often hear various terms like analytics, website traffic, audience behavior etc. While people with a working knowledge understand it, others can’t make neither head nor tail of these terms. All of these comes under one entity – website analytics. The world of analytics is moving forward very swiftly. Companies of every size now require multiple analytical tools to understand their website’s performance, satisfaction of their customers and gain a perspective on the working of their competitors. So, from the

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Going from android dev to product dev in 6 months

By Neha Kulkarni I came to this city of dreams called Mumbai a year and a half ago. Everyday was a struggle to learn new things – be it traveling by train or catching an auto (those who don’t live here , let me tell you it is very difficult). I had very little experience as an Android developer. When I finally settled down in Mumbai to look for an opportunity, I came to know about this company named Dreamscape

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The 10 best Instagram marketing campaigns of 2017

Back in the summer of 2015, when the second season of Rick and Morty was around the corner, the creators of the show came up with a very unique idea to promote it; Rick and Morty Rickstaverse, a hidden-object game that takes place entirely on Instagram. In this game, players have to click on photos of the literal Rick and Morty universe and tap the tags that pop up on each photo to be transported to a new area. There

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Marketing the emoji way

Over the course of period, brands have targeted the interests of the people on the basis of the identity of their respective generations; whether it’s the hip-hop listeners of the 70’s or the insatiable taste for social media of the millennials. In the past decade, the rise of social media has been so rapid that a new industry has been created out of it. Cross-platform instant messaging services like WhatsApp sounded out a death knell on text messaging. Emoticons have

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Life after engineering

By Madhumita Chatterjee Hello World! Everyone has a dream. You, I, your friends, your family and even people whom you might not have met. We all choose different paths to fulfill our respective dreams. Today, I am here to share something about passion. I believe that if there is not enough passion in your dreams then it cannot be fulfilled. While growing up I discovered a lot of things about myself. I was a quick learner and hence I used

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