Packaging is half the message delivered

In the last few weeks, we have had an overwhelming number of requests for designing Powerpoint presentations. The clients are diverse; a design agency wanting to profile themselves for an investor pitch, two government organizations presenting national projects to their committee members, a corporate profile for a technology company, and an ad agency wanting to present a storyboard for a TVC using Powerpoint. Here’s what was common across all of them: The turnaround time requested was one day, often less

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The SEO series – Part 4: Top 10 free SEO tools.

If you are aware of search engine optimization, you are most likely to know about its optimization techniques as well. The internet is filled with a plethora of such SEO tools. Some are free while some are paid. However, most of the tools provide an unique use than the others. And a good SEO tool makes quite a difference; saving time and quality wise. So which are the ones that can help your website garner good organic traffic and make

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Importance of Style guide – A key document in maintaining visual hierarchy.

Creating a visual style guide is fast becoming a common practice for UI designers, especially when dealing with content for heavy sites or applications. With the help of style guide, designers are able to maintain a particular look and feel, by creating a set of design components that keeps visual hierarchy throughout application. By creating style guides, the process becomes flexible, can be easily updated and is consistent. Style guides preciously saves your time and money when starting out new

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The SEO series – Part 3: Taking a SEO deep dive – On page & Off page

Every internet user has a fair idea about what search engine optimization, or as the Millennials would say; SEO, is. It is a popular marketing tool which helps your website rank higher up in hierarchy, when searched upon. However, not everybody is familiar with the two concepts SEO is divided into – on-page & off-page. Both contribute largely to the success of a SEO campaign, but both are polar opposites in the way it affects the web search rankings. Let’s

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