5 ways to make automated email marketing a game changer

Since the turn of the century, promoters have found plenty of ways like advertisements, social media etc. to market their product. So, is anybody still using emails anymore? The popular answer will be a ‘no’. But, on the contrary, email marketing isn’t dead by any means. In fact, trillions of emails are emailed every year and the numbers just keep on growing. This isn’t a sign of a marketing idea being dead at all! So, what is email marketing –

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My journey from Coder to Creator

By Amit Verma Early Days I joined Dreamscape 5 years ago as a front-end developer. There was one more CSS developer at that time. Our profile was straightforward – receive PSDs, convert to HTML, handover to developers, and help in layout issues during integration. I was also assigned maintenance responsibilities for certain clients, where I had to take in content updates from them, and push them to live on a regular basis. The work was not particularly challenging, and life

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How is mobile marketing important & beneficial to you

Companies now know how important it is to capture the attention of the mobile audience. Therefore, you see a lot of aggressive mobile marketing campaigns being taken out by the major players in the market. That requires a right strategy in place from the marketing agency you are consulting. There are certainly a lot of benefits. Let’s talk about them more in detail. 1. It is cost-effective. For every company that puts an extravagant marketing budget in place, there are

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Understanding website analytics – A comprehensive overview

You often hear various terms like analytics, website traffic, audience behavior etc. While people with a working knowledge understand it, others can’t make neither head nor tail of these terms. All of these comes under one entity – website analytics. The world of analytics is moving forward very swiftly. Companies of every size now require multiple analytical tools to understand their website’s performance, satisfaction of their customers and gain a perspective on the working of their competitors. So, from the

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Going from android dev to product dev in 6 months

By Neha Kulkarni I came to this city of dreams called Mumbai a year and a half ago. Everyday was a struggle to learn new things – be it traveling by train or catching an auto (those who don’t live here , let me tell you it is very difficult). I had very little experience as an Android developer. When I finally settled down in Mumbai to look for an opportunity, I came to know about this company named Dreamscape

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