45 analytical terms that will improve your understanding of website analytics.

We all have been there – Googling up things that we don’t understand. And when it comes to website analytics, there are plenty of them. The very first question on your mind will be – who looks up for website analytics? Most of them are business owners for their own websites. Others might include rookie online marketers, who have been advised to look up and study website analytics and people with a statistical background. To make their lives a bit

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5 ways to make automated email marketing a game changer

Since the turn of the century, promoters have found plenty of ways like advertisements, social media etc. to market their product. So, is anybody still using emails anymore? The popular answer will be a ‘no’. But, on the contrary, email marketing isn’t dead by any means. In fact, trillions of emails are emailed every year and the numbers just keep on growing. This isn’t a sign of a marketing idea being dead at all! So, what is email marketing –

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How is mobile marketing important & beneficial to you

Companies now know how important it is to capture the attention of the mobile audience. Therefore, you see a lot of aggressive mobile marketing campaigns being taken out by the major players in the market. That requires a right strategy in place from the marketing agency you are consulting. There are certainly a lot of benefits. Let’s talk about them more in detail. 1. It is cost-effective. For every company that puts an extravagant marketing budget in place, there are

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Understanding website analytics – A comprehensive overview

You often hear various terms like analytics, website traffic, audience behavior etc. While people with a working knowledge understand it, others can’t make neither head nor tail of these terms. All of these comes under one entity – website analytics. The world of analytics is moving forward very swiftly. Companies of every size now require multiple analytical tools to understand their website’s performance, satisfaction of their customers and gain a perspective on the working of their competitors. So, from the

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The 10 best Instagram marketing campaigns of 2017

Back in the summer of 2015, when the second season of Rick and Morty was around the corner, the creators of the show came up with a very unique idea to promote it; Rick and Morty Rickstaverse, a hidden-object game that takes place entirely on Instagram. In this game, players have to click on photos of the literal Rick and Morty universe and tap the tags that pop up on each photo to be transported to a new area. There

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Marketing the emoji way

Over the course of period, brands have targeted the interests of the people on the basis of the identity of their respective generations; whether it’s the hip-hop listeners of the 70’s or the insatiable taste for social media of the millennials. In the past decade, the rise of social media has been so rapid that a new industry has been created out of it. Cross-platform instant messaging services like WhatsApp sounded out a death knell on text messaging. Emoticons have

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Branding in the age of social media

A decade ago, when Facebook was literally going places, brands thought of social media as a potential opportunity to cash in. It was heralded as the arrival of the golden age for brand companies. Creative agencies, technologists and data analysts were hired to put the brands on the digital world map and dig up whatever is fashionable and trendy in the current market. Unfortunately, they had nothing to show for their efforts and brands were left stranded with their failed

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The SEO series – Part 4: Top 10 free SEO tools.

If you are aware of search engine optimization, you are most likely to know about its optimization techniques as well. The internet is filled with a plethora of such SEO tools. Some are free while some are paid. However, most of the tools provide an unique use than the others. And a good SEO tool makes quite a difference; saving time and quality wise. So which are the ones that can help your website garner good organic traffic and make

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