Logo Design : Behind the scenes

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A logo is the first impression of a brand. It is a visual representation of everything that a company is and stands for. A logo design is the fundamental symbol of brand identity. It is a mark of your brand’s image and one of the most powerful tools for an effective branding and marketing strategy. You can use a logo to emphasize your brand’s personality and image. It is the single most way to connect to your target audience immediately

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5 tips to choose the best web agency for your business

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Finding the best web agency can be taxing, whether you are a new business going online or an established one looking to re-brand your position in the market. There is a plethora of website agencies all over the digital space today and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a haste decision on the web agency can land you in a soup, causing you to not

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Marketing the emoji way

Over the course of period, brands have targeted the interests of the people on the basis of the identity of their respective generations; whether it’s the hip-hop listeners of the 70’s or the insatiable taste for social media of the millennials. In the past decade, the rise of social media has been so rapid that a new industry has been created out of it. Cross-platform instant messaging services like WhatsApp sounded out a death knell on text messaging. Emoticons have

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Branding in the age of social media

A decade ago, when Facebook was literally going places, brands thought of social media as a potential opportunity to cash in. It was heralded as the arrival of the golden age for brand companies. Creative agencies, technologists and data analysts were hired to put the brands on the digital world map and dig up whatever is fashionable and trendy in the current market. Unfortunately, they had nothing to show for their efforts and brands were left stranded with their failed

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Packaging is half the message delivered

In the last few weeks, we have had an overwhelming number of requests for designing Powerpoint presentations. The clients are diverse; a design agency wanting to profile themselves for an investor pitch, two government organizations presenting national projects to their committee members, a corporate profile for a technology company, and an ad agency wanting to present a storyboard for a TVC using Powerpoint. Here’s what was common across all of them: The turnaround time requested was one day, often less

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Importance of Style guide – A key document in maintaining visual hierarchy.

Creating a visual style guide is fast becoming a common practice for UI designers, especially when dealing with content for heavy sites or applications. With the help of style guide, designers are able to maintain a particular look and feel, by creating a set of design components that keeps visual hierarchy throughout application. By creating style guides, the process becomes flexible, can be easily updated and is consistent. Style guides preciously saves your time and money when starting out new

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