An introduction to MVP websites

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If you hold an interest in website design, you might have heard of the term MVP website being used around; in articles, blogs or videos. But if you’ve always been intimidated and confused by the term and thought of MVP as some complex mumbo jumbo in the website design world, don’t worry. In this blog, I seek to walk you through an introduction of MVP – its meaning, process and benefits. By the end of this article, you will have

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6 free SEO tools you absolutely need for your SEO efforts

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Search engine optimization can be overwhelming and confusing. Especially if you are just starting out with it. With Google rolling out new updates  in the market every few months and a plethora of SEO analysis tools available in the market for search engine optimizing your website, it becomes difficult to manage your SEO efforts. The amount of information available is gigantic. Finding out what works and what not for you can be taxing. There is a vast number of free

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The blog SEO checklist you need!

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Before we get down to the blog SEO checklist that will take your blog’s online visibility to the next level, we need to ensure something right away. If you are a business with an online presence, you already know the importance of blogging for your business. If not, here is a reminder. Every business needs to blog. Period. Blogging is the most substantial way to improve your website’s SEO. It is no hidden fact that Google loves content. But not

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The 10 best Instagram marketing campaigns of 2017

Back in the summer of 2015, when the second season of Rick and Morty was around the corner, the creators of the show came up with a very unique idea to promote it; Rick and Morty Rickstaverse, a hidden-object game that takes place entirely on Instagram. In this game, players have to click on photos of the literal Rick and Morty universe and tap the tags that pop up on each photo to be transported to a new area. There

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The SEO series – Part 4: Top 10 free SEO tools.

If you are aware of search engine optimization, you are most likely to know about its optimization techniques as well. The internet is filled with a plethora of such SEO tools. Some are free while some are paid. However, most of the tools provide an unique use than the others. And a good SEO tool makes quite a difference; saving time and quality wise. So which are the ones that can help your website garner good organic traffic and make

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The SEO series – Part 3: Taking a SEO deep dive – On page & Off page

Every internet user has a fair idea about what search engine optimization, or as the Millennials would say; SEO, is. It is a popular marketing tool which helps your website rank higher up in hierarchy, when searched upon. However, not everybody is familiar with the two concepts SEO is divided into – on-page & off-page. Both contribute largely to the success of a SEO campaign, but both are polar opposites in the way it affects the web search rankings. Let’s

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The SEO series – Part 2: 5 ways on how to choose the correct SEO partner.

In an age where marketing is more inclined towards digital as its medium, the popularity of SEO has increased manifold. For companies of any size, it is the perfect cost-effective marketing tool to gain more business opportunities and to increase the brand popularity. However, SEO is like a sharp knife. Give it in the hands of a good chef, a tool of the Gods. In hands of a novice, havoc. Therefore, in this piece, we will recommend 5 ways that

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The SEO series – Part 1: Origin and its necessity in the current market.

The history of SEO is a pretty unique one, as there is no particular Eureka moment. Instead, it progressively developed from a marketing tool for major search engines to the giant phenomena that it is today. With the rise of mainstream websites, it was discovered that results of the search engines can be tweaked with simple but unethical methods and thus, more money can be made. As a result, there was a drop in quality of the search results. This

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