6 free SEO tools you absolutely need for your SEO efforts

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Search engine optimization can be overwhelming and confusing. Especially if you are just starting out with it. With Google rolling out new updates  in the market every few months and a plethora of SEO analysis tools available in the market for search engine optimizing your website, it becomes difficult to manage your SEO efforts. The amount of information available is gigantic. Finding out what works and what not for you can be taxing. There is a vast number of free

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The 6 principles of a great website design

principles of website design

Your website is the first place that a user lands on while searching for your business. It is the very first impression of your business.  And like every first impression, you need to make it last. There are a few basic principles of website design that every website designer needs to follow. This is like their holy grail. But before that, you need to understand why your website design is an important tool for your overall marketing strategy. Your website

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The blog SEO checklist you need!

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Before we get down to the blog SEO checklist that will take your blog’s online visibility to the next level, we need to ensure something right away. If you are a business with an online presence, you already know the importance of blogging for your business. If not, here is a reminder. Every business needs to blog. Period. Blogging is the most substantial way to improve your website’s SEO. It is no hidden fact that Google loves content. But not

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5 ways to make automated email marketing a game changer

Since the turn of the century, promoters have found plenty of ways like advertisements, social media etc. to market their product. So, is anybody still using emails anymore? The popular answer will be a ‘no’. But, on the contrary, email marketing isn’t dead by any means. In fact, trillions of emails are emailed every year and the numbers just keep on growing. This isn’t a sign of a marketing idea being dead at all! So, what is email marketing –

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