A Guide to Usability Testing for Websites

Jakob Nielsen couldn’t have been more correct when he said “pay attention to what users do, not what they say.” Knowing what your users are doing is the underlying aspect of developing a product and creating a positive user experience. Usability testing helps you do precisely that. So, let’s begin by defining what usability testing is. As is clear from the nomenclature, usability testing is a part of UX design procedure to assess a product by letting real time users

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45 analytical terms that will improve your understanding of website analytics.

We all have been there – Googling up things that we don’t understand. And when it comes to website analytics, there are plenty of them. The very first question on your mind will be – who looks up for website analytics? Most of them are business owners for their own websites. Others might include rookie online marketers, who have been advised to look up and study website analytics and people with a statistical background. To make their lives a bit

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