Wireframing 101 – The beginner’s guide to wireframes

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  Wireframing is probably the most frequent and basic term that you’ll come across when talking about building a website or designing a user experience. But if you are new to the world of websites and UX designing, the technical jargons and information load can be overwhelming.     In this article, I will explain the basics of the wireframing process. We will go through the what’s, how’s and why’s of wireframe design. By the end of this article, you

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6 free SEO tools you absolutely need for your SEO efforts

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Search engine optimization can be overwhelming and confusing. Especially if you are just starting out with it. With Google rolling out new updates  in the market every few months and a plethora of SEO analysis tools available in the market for search engine optimizing your website, it becomes difficult to manage your SEO efforts. The amount of information available is gigantic. Finding out what works and what not for you can be taxing. There is a vast number of free

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7 website design trends to look out for in 2018

website design trends 2018

Digital design is an ever evolving space. With new trends and ideas and experiments springing up on a daily basis, for website designers, the world is their oyster. The fast paced and tech led environment ensures that web designers are always on their toes, playing with colors, fonts, icons and ideas. Creativity has no limit and as designers, our job is to keep up to date with the latest website design trends that are emerging around the digital world. So

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The 6 principles of a great website design

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Your website is the first place that a user lands on while searching for your business. It is the very first impression of your business.  And like every first impression, you need to make it last. There are a few basic principles of website design that every website designer needs to follow. This is like their holy grail. But before that, you need to understand why your website design is an important tool for your overall marketing strategy. Your website

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The blog SEO checklist you need!

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Before we get down to the blog SEO checklist that will take your blog’s online visibility to the next level, we need to ensure something right away. If you are a business with an online presence, you already know the importance of blogging for your business. If not, here is a reminder. Every business needs to blog. Period. Blogging is the most substantial way to improve your website’s SEO. It is no hidden fact that Google loves content. But not

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Do you need a website redesign- 5 signs to find out.

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You might think that you don’t require a website redesign for your business right now. After all, your website is technically still functioning and everything looks just fine on the surface. The emotion is understandable. For many people in the marketing world, their first website is like their favorite, albeit old, pair of shoes. There is an emotional attachment that you don’t want to let go. Moreover, a website redesign involves a notable amount of time, effort and money. Hence,

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5 tips to choose the best web agency for your business

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Finding the best web agency can be taxing, whether you are a new business going online or an established one looking to re-brand your position in the market. There is a plethora of website agencies all over the digital space today and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a haste decision on the web agency can land you in a soup, causing you to not

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Understanding website analytics – A comprehensive overview

You often hear various terms like analytics, website traffic, audience behavior etc. While people with a working knowledge understand it, others can’t make neither head nor tail of these terms. All of these comes under one entity – website analytics. The world of analytics is moving forward very swiftly. Companies of every size now require multiple analytical tools to understand their website’s performance, satisfaction of their customers and gain a perspective on the working of their competitors. So, from the

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