Blog Posts

Logo Design : Behind the scenes

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A logo is the first impression of a brand. It is a visual representation of everything that a company is and stands for. A logo design is the fundamental symbol of brand identity. It is a mark of your brand’s image and one of the most powerful tools for an effective branding and marketing strategy. You can use a logo to emphasize your brand’s personality and image. It is the single most way to connect to your target audience immediately

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The blog SEO checklist you need!

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Before we get down to the blog SEO checklist that will take your blog’s online visibility to the next level, we need to ensure something right away. If you are a business with an online presence, you already know the importance of blogging for your business. If not, here is a reminder. Every business needs to blog. Period. Blogging is the most substantial way to improve your website’s SEO. It is no hidden fact that Google loves content. But not

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Do you need a website redesign- 5 signs to find out.

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You might think that you don’t require a website redesign for your business right now. After all, your website is technically still functioning and everything looks just fine on the surface. The emotion is understandable. For many people in the marketing world, their first website is like their favorite, albeit old, pair of shoes. There is an emotional attachment that you don’t want to let go. Moreover, a website redesign involves a notable amount of time, effort and money. Hence,

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5 tips to choose the best web agency for your business

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Finding the best web agency can be taxing, whether you are a new business going online or an established one looking to re-brand your position in the market. There is a plethora of website agencies all over the digital space today and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a haste decision on the web agency can land you in a soup, causing you to not

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A beginner’s guide to Responsive Web Design

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You’ve probably heard about Responsive Web Design a lot. Back in the day, web developers used to design websites that were viewed only on desktop devices. As technology advanced, the attention span of internet users kept on shrinking as did the size of the devices they used and users began looking for information at the tip of their fingers. Quite literally! With all these drastic developments, having a single website fit only for an individual device obviously made little sense.

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45 analytical terms that will improve your understanding of website analytics.

We all have been there – Googling up things that we don’t understand. And when it comes to website analytics, there are plenty of them. The very first question on your mind will be – who looks up for website analytics? Most of them are business owners for their own websites. Others might include rookie online marketers, who have been advised to look up and study website analytics and people with a statistical background. To make their lives a bit

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5 ways to make automated email marketing a game changer

Since the turn of the century, promoters have found plenty of ways like advertisements, social media etc. to market their product. So, is anybody still using emails anymore? The popular answer will be a ‘no’. But, on the contrary, email marketing isn’t dead by any means. In fact, trillions of emails are emailed every year and the numbers just keep on growing. This isn’t a sign of a marketing idea being dead at all! So, what is email marketing –

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My journey from Coder to Creator

By Amit Verma Early Days I joined Dreamscape 5 years ago as a front-end developer. There was one more CSS developer at that time. Our profile was straightforward – receive PSDs, convert to HTML, handover to developers, and help in layout issues during integration. I was also assigned maintenance responsibilities for certain clients, where I had to take in content updates from them, and push them to live on a regular basis. The work was not particularly challenging, and life

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How is mobile marketing important & beneficial to you

Companies now know how important it is to capture the attention of the mobile audience. Therefore, you see a lot of aggressive mobile marketing campaigns being taken out by the major players in the market. That requires a right strategy in place from the marketing agency you are consulting. There are certainly a lot of benefits. Let’s talk about them more in detail. 1. It is cost-effective. For every company that puts an extravagant marketing budget in place, there are

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