Wireframing 101 – The beginner’s guide to wireframes

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  Wireframing is probably the most frequent and basic term that you’ll come across when talking about building a website or designing a user experience. But if you are new to the world of websites and UX designing, the technical jargons and information load can be overwhelming.     In this article, I will explain the basics of the wireframing process. We will go through the what’s, how’s and why’s of wireframe design. By the end of this article, you

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The 6 principles of a great website design

principles of website design

Your website is the first place that a user lands on while searching for your business. It is the very first impression of your business.  And like every first impression, you need to make it last. There are a few basic principles of website design that every website designer needs to follow. This is like their holy grail. But before that, you need to understand why your website design is an important tool for your overall marketing strategy. Your website

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Logo Design : Behind the scenes

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A logo is the first impression of a brand. It is a visual representation of everything that a company is and stands for. A logo design is the fundamental symbol of brand identity. It is a mark of your brand’s image and one of the most powerful tools for an effective branding and marketing strategy. You can use a logo to emphasize your brand’s personality and image. It is the single most way to connect to your target audience immediately

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The blog SEO checklist you need!

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Before we get down to the blog SEO checklist that will take your blog’s online visibility to the next level, we need to ensure something right away. If you are a business with an online presence, you already know the importance of blogging for your business. If not, here is a reminder. Every business needs to blog. Period. Blogging is the most substantial way to improve your website’s SEO. It is no hidden fact that Google loves content. But not

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5 tips to choose the best web agency for your business

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Finding the best web agency can be taxing, whether you are a new business going online or an established one looking to re-brand your position in the market. There is a plethora of website agencies all over the digital space today and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a haste decision on the web agency can land you in a soup, causing you to not

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5 ways to make automated email marketing a game changer

Since the turn of the century, promoters have found plenty of ways like advertisements, social media etc. to market their product. So, is anybody still using emails anymore? The popular answer will be a ‘no’. But, on the contrary, email marketing isn’t dead by any means. In fact, trillions of emails are emailed every year and the numbers just keep on growing. This isn’t a sign of a marketing idea being dead at all! So, what is email marketing –

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My journey from Coder to Creator

By Amit Verma Early Days I joined Dreamscape 5 years ago as a front-end developer. There was one more CSS developer at that time. Our profile was straightforward – receive PSDs, convert to HTML, handover to developers, and help in layout issues during integration. I was also assigned maintenance responsibilities for certain clients, where I had to take in content updates from them, and push them to live on a regular basis. The work was not particularly challenging, and life

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How is mobile marketing important & beneficial to you

Companies now know how important it is to capture the attention of the mobile audience. Therefore, you see a lot of aggressive mobile marketing campaigns being taken out by the major players in the market. That requires a right strategy in place from the marketing agency you are consulting. There are certainly a lot of benefits. Let’s talk about them more in detail. 1. It is cost-effective. For every company that puts an extravagant marketing budget in place, there are

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Understanding website analytics – A comprehensive overview

You often hear various terms like analytics, website traffic, audience behavior etc. While people with a working knowledge understand it, others can’t make neither head nor tail of these terms. All of these comes under one entity – website analytics. The world of analytics is moving forward very swiftly. Companies of every size now require multiple analytical tools to understand their website’s performance, satisfaction of their customers and gain a perspective on the working of their competitors. So, from the

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