6 free SEO tools you absolutely need for your SEO efforts

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Search engine optimization can be overwhelming and confusing. Especially if you are just starting out with it. With Google rolling out new updates  in the market every few months and a plethora of SEO analysis tools available in the market for search engine optimizing your website, it becomes difficult to manage your SEO efforts. The amount of information available is gigantic. Finding out what works and what not for you can be taxing. There is a vast number of free

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The 6 principles of a great website design

principles of website design

Your website is the first place that a user lands on while searching for your business. It is the very first impression of your business.  And like every first impression, you need to make it last. There are a few basic principles of website design that every website designer needs to follow. This is like their holy grail. But before that, you need to understand why your website design is an important tool for your overall marketing strategy. Your website

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Understanding website analytics – A comprehensive overview

You often hear various terms like analytics, website traffic, audience behavior etc. While people with a working knowledge understand it, others can’t make neither head nor tail of these terms. All of these comes under one entity – website analytics. The world of analytics is moving forward very swiftly. Companies of every size now require multiple analytical tools to understand their website’s performance, satisfaction of their customers and gain a perspective on the working of their competitors. So, from the

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