DIGITAL MARKETING AUG 23, 2018
Wireframe : Low fedelity vs high fedelity
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In my previous blog article, I had introduced to you the basic concept and definition of an MVP – Minimum Viable Product. We learnt that an MVP is the least designable version that provides your user with the core, most important functionality of the product.Now that you have a fair idea of what can MVP is and what are the benefits of an MVP in a product development process, let’s discuss how can you go about building your first MVP.Every product starts with an idea first. Did you know that before Airbnb was founded, it started out with renting out an air mattress on a loft?That was their MVP- a simple bed with a promise of breakfast- before they became the $25 billion company that it is today. Having an idea is the first step of building a successful product. But knowing how to implement that idea and understanding whether or not the idea will work is confusing and risky.The purpose of building an MVP is to considerably mitigate this risk. But you cannot build an MVP with just an idea. Even with an MVP, you have to spend time going over research and gathering information.Here are some steps to help you build your first MVP.
1. Identify the target user and their pain point
Identify the target user and their pain point. The whole purpose of building a product is to solve a problem. Before you begin working on your MVP, ask yourself this important question – What problem is it going to solve? Begin by researching your customers and the market thoroughly. Identify your target group. Find out your customer’s market, demographics, interests, likes and dislikes. Then put yourself in their shoes. Ask questions like “ Why do I need the product?” , “How is this product going to help me?” , “Why should I buy this product?”When you find the answers to these questions, you will realize that you have identified the main objective of your product. This will allow you to come up with the best solution to your customers’ needs.
2. Research your competition
Identify the target user and their pain point. The whole purpose of building a product is to solve a problem. Before you begin working on your MVP, ask yourself this important question – What problem is it going to solve? Begin by researching your customers and the market thoroughly. Identify your target group. Find out your customer’s market, demographics, interests, likes and dislikes. Then put yourself in their shoes. Ask questions like “ Why do I need the product?” , “How is this product going to help me?” , “Why should I buy this product?”When you find the answers to these questions, you will realize that you have identified the main objective of your product. This will allow you to come up with the best solution to your customers’ needs.
3. Create a user flow
Identify the target user and their pain point. The whole purpose of building a product is to solve a problem. Before you begin working on your MVP, ask yourself this important question – What problem is it going to solve? Begin by researching your customers and the market thoroughly. Identify your target group. Find out your customer’s market, demographics, interests, likes and dislikes. Then put yourself in their shoes. Ask questions like “ Why do I need the product?” , “How is this product going to help me?” , “Why should I buy this product?”When you find the answers to these questions, you will realize that you have identified the main objective of your product. This will allow you to come up with the best solution to your customers’ needs.
PreviousUI/UX
AUG 23, 2018
Wireframe : Low fedelity vs high fedelity
UI/UX
AUG 23, 2018
Wireframe : Low fedelity vs high fedelity
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