How to write headlines that actually work!

Headlines-that-actually-work

  The primary purpose of any piece of writing – be it a blog, article, newsletter, anything – is to get it read. The primary objective of a headline, similarly, is to entice you into reading the next line. And the next one…till the end of the piece. Get this – On average, 8 out of 10 people will read a headline copy, but only 2 out of 10 will read the rest. This is the power of a headline, and

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5 Worst Blogging Practices To Avoid

worst blogging practices to avoid

The internet is filled and overflowing with blog articles about blogging , “how to be a great blogger”, “10 blogging best practices”, yada, yada.. If you are a blogger or a digital marketer, chances are you have already crammed your way through hundreds of these “How to Blog 101” family of blog articles. But most of these “How to” articles do not tell you how NOT to blog. In a sea of “best practices for blogging”, no one cares about

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Social Media Marketing – Expectations vs Reality

social media marketing-expectations vs reality

Are you one of those people who think it must be so cool to be paid for spending time on social media all day? Do you also believe that social media marketing is the easiest and most fun jobs out there? Are you one of those who crib about his or her job and wishes your life were as “easy” as a social media manager? Well, then this blog post is exactly what you need, my friend. Because there are

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An introduction to MVP websites

MVP website cover image

If you hold an interest in website design, you might have heard of the term MVP website being used around; in articles, blogs or videos. But if you’ve always been intimidated and confused by the term and thought of MVP as some complex mumbo jumbo in the website design world, don’t worry. In this blog, I seek to walk you through an introduction of MVP – its meaning, process and benefits. By the end of this article, you will have

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6 free SEO tools you absolutely need for your SEO efforts

SEO tools cover image

Search engine optimization can be overwhelming and confusing. Especially if you are just starting out with it. With Google rolling out new updates  in the market every few months and a plethora of SEO analysis tools available in the market for search engine optimizing your website, it becomes difficult to manage your SEO efforts. The amount of information available is gigantic. Finding out what works and what not for you can be taxing. There is a vast number of free

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The blog SEO checklist you need!

blog seo checklist image

Before we get down to the blog SEO checklist that will take your blog’s online visibility to the next level, we need to ensure something right away. If you are a business with an online presence, you already know the importance of blogging for your business. If not, here is a reminder. Every business needs to blog. Period. Blogging is the most substantial way to improve your website’s SEO. It is no hidden fact that Google loves content. But not

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The 10 best Instagram marketing campaigns of 2017

Back in the summer of 2015, when the second season of Rick and Morty was around the corner, the creators of the show came up with a very unique idea to promote it; Rick and Morty Rickstaverse, a hidden-object game that takes place entirely on Instagram. In this game, players have to click on photos of the literal Rick and Morty universe and tap the tags that pop up on each photo to be transported to a new area. There

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The SEO series – Part 4: Top 10 free SEO tools.

If you are aware of search engine optimization, you are most likely to know about its optimization techniques as well. The internet is filled with a plethora of such SEO tools. Some are free while some are paid. However, most of the tools provide an unique use than the others. And a good SEO tool makes quite a difference; saving time and quality wise. So which are the ones that can help your website garner good organic traffic and make

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The SEO series – Part 3: Taking a SEO deep dive – On page & Off page

Every internet user has a fair idea about what search engine optimization, or as the Millennials would say; SEO, is. It is a popular marketing tool which helps your website rank higher up in hierarchy, when searched upon. However, not everybody is familiar with the two concepts SEO is divided into – on-page & off-page. Both contribute largely to the success of a SEO campaign, but both are polar opposites in the way it affects the web search rankings. Let’s

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