Finding the best web agency can be taxing, whether you are a new business going online or an established one looking to re-brand your position in the market. There is a plethora of website agencies all over the digital space today and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a haste decision on the web agency can land you in a soup, causing you to not only lose money but also your time and effort. We, at Dreamscape Media, have been building and designing web experiences for clients for over a decade and we have listed down a few pointers that you should take care before zeroing on a website agency for your business.
1. Key skill sets in the agency
This is the foremost quality you are going to look for while looking for a web design company. Basically, there are three main proficiency elements involved in building a website: strategy, design, and development. Most web agencies do not incorporate all the three areas and specialize in only one or two of these skill sets. Your research should involve scouting agencies that lead all these three areas. If that seems difficult, you need to prioritize your requirement. What is that you can manage in house and what are the skill sets you absolutely require the agency for? Then make an informed decision.
2. Rough scope and budget
Your budget is of course a vital factor to be considered before you appoint a web agency for your website. That being said, how affordable or expensive your website or mobile app can be is directly proportional to the number of people and the hours the web agency estimates for your project. If you are negotiating budgets, avoid addressing the money. Instead, focus on the scope of work and how much time the agency estimates on various parts of your project. If this is your first website or mobile app, start with less (scope and budget) but ensure the agency does it well. Then tell them you want to continue working with them to improve and iterate on it. You will get the benefit of ongoing improvements, and the agency gets the benefit of repeat work. This is a win-win situation.
3. Experience in building Responsive designs
With the age of “Mobile First” search, a responsive design is an absolute must for any kind of website development. You should be sure that the web agency you select has a demonstrated history in designing responsive websites. You can test the websites built by the agency yourself by accessing it on various devices and making sure the page elements resize themselves according to the device size.
4. Find out if they have a solid record of accomplishment
Researching on the track record of your agency can prove to be of paramount significance for you. Research on their previous projects, customer base and look for testimonials from past clients. Ask them if they have a portfolio of live websites that they help build. Figure out how similar is your industry to the web agency’s past work. After all, any web design agency is only as good as its work.
5. Content is king
You have probably heard this phrase more times than you can remember. That’s because the phrase holds true for the entirety of the digital space. Hence, while picking a web design agency for your business, make sure the agency values content over everything else. You will know you are in the right place if the agency spends time getting to understand the kind of content you want in your website. A great web agency should value content first and exhibit how this content would leverage the design for a great website to be built and help you not only form an amazing website but reach you SEO goals as well.
The most important aspect to keep in mind is that your website will represent your brand and tell your story. So, make sure that you are going for a web design agency that understands you and your business and deliver great results. Try and always approach a win-win situation for both you and the agency in any discussion or negotiation. The benefit will always be visible in your project.