How to write headlines that actually work!

Headlines-that-actually-work

  The primary purpose of any piece of writing – be it a blog, article, newsletter, anything – is to get it read. The primary objective of a headline, similarly, is to entice you into reading the next line. And the next one…till the end of the piece. Get this – On average, 8 out of 10 people will read a headline copy, but only 2 out of 10 will read the rest. This is the power of a headline, and

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Social Media Marketing – Expectations vs Reality

social media marketing-expectations vs reality

Are you one of those people who think it must be so cool to be paid for spending time on social media all day? Do you also believe that social media marketing is the easiest and most fun jobs out there? Are you one of those who crib about his or her job and wishes your life were as “easy” as a social media manager? Well, then this blog post is exactly what you need, my friend. Because there are

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6 free SEO tools you absolutely need for your SEO efforts

SEO tools cover image

Search engine optimization can be overwhelming and confusing. Especially if you are just starting out with it. With Google rolling out new updates  in the market every few months and a plethora of SEO analysis tools available in the market for search engine optimizing your website, it becomes difficult to manage your SEO efforts. The amount of information available is gigantic. Finding out what works and what not for you can be taxing. There is a vast number of free

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The 10 best Instagram marketing campaigns of 2017

Back in the summer of 2015, when the second season of Rick and Morty was around the corner, the creators of the show came up with a very unique idea to promote it; Rick and Morty Rickstaverse, a hidden-object game that takes place entirely on Instagram. In this game, players have to click on photos of the literal Rick and Morty universe and tap the tags that pop up on each photo to be transported to a new area. There

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The SEO series – Part 4: Top 10 free SEO tools.

If you are aware of search engine optimization, you are most likely to know about its optimization techniques as well. The internet is filled with a plethora of such SEO tools. Some are free while some are paid. However, most of the tools provide an unique use than the others. And a good SEO tool makes quite a difference; saving time and quality wise. So which are the ones that can help your website garner good organic traffic and make

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The SEO series – Part 2: 5 ways on how to choose the correct SEO partner.

In an age where marketing is more inclined towards digital as its medium, the popularity of SEO has increased manifold. For companies of any size, it is the perfect cost-effective marketing tool to gain more business opportunities and to increase the brand popularity. However, SEO is like a sharp knife. Give it in the hands of a good chef, a tool of the Gods. In hands of a novice, havoc. Therefore, in this piece, we will recommend 5 ways that

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