Digital marketingSeptember 15, 2017

The SEO series – Part 4: Top 10 free SEO tools.

Suprotim Gupta

If you are aware of search engine optimization, you are most likely to know about its optimization techniques as well. The internet is filled with a plethora of such SEO tools. Some are free while some are paid. However, most of the tools provide an unique use than the others. And a good SEO tool makes quite a difference; saving time and quality wise.

So which are the ones that can help your website garner good organic traffic and make it stand out from the others on SERP? Here’s a list of 10 free SEO tools that will work just fine for you.

1. Google PageSpeed insights

Whether it’s desktop or mobile, it is imperative that your website loads quick enough for a good user experience. This tool judges the loading time and performance of your website over multiple platforms by just entering the URL. On the range of 0-100, it gives a score based on application of common practices. Good features are highlighted and performance optimizations are suggested for good user experience. If you desire a stand-out website, this tool is a must have.

2. Keyword rank checker

You are ready with your content but have no clue about the keywords that are used to search for that particular topic? Keyword tool is the perfect place to find solutions. This free tool gives you plenty of relevant keyword ideas for the particular topic that you have searched for.

3. Google Keyword planner

Another free tool to search keywords, Google keyword planner shows you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.

4. Google analytics

A highly used freemium website, Google analytics is used to track the incoming traffic on a website. Apart from that, it also has features like creating campaigns and the ideal time to post content on social media for marketing purposes.

5. SERP’s keyword rank checker

When you search for a keyword on SERP’s keyword rank checker, it gives you the links that are displayed on the search result page, and how they are ranked on that particular page.

6. Copyscape

Copyscape is an online plagiarism detection service which is used by content owners to detect cases of “content theft”, in which content is copied without permission from one site to another. Plagiarism is a massive problem on the internet, and if you are a content writer who is looking to tackle this issue, Copyscape is just the perfect tool.

7. Google trends

Google trends helps you understand the changes in search volume of for a particular topic and which topic is currently in trend i.e most searched on. For people in marketing, this is the idea tool to understand changes in user behavior for different search results. It also helps bloggers to write upon articles that are currently in trend.

8. Moz toolbars

There is a wide perception that tool bars are annoying – including me. They ruin the user experience of using the internet. However, the moz is a toolbar is an exception. It gives you SEO insights on any particular website within the google search results pages. Thus, it saves you time from entering the URL on a different website to get it’s SEO information.

9. Google Search Console

Need a tool that helps you visualize how your site may appear in search? Try Google search console. It teaches you how to influence various search results and also eradicates errors, suggests improvements in html, and much more.

10. Other SEO techniques

  • Complete an SEO Audit on your website.
  • Grow your traffic with infographics.
  • Make sure your website is mobile-friendly.
  • Post valuable content on social media.
  • Use multiple keywords in SEO page titles.

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