{"id":136,"date":"2024-01-25T19:08:12","date_gmt":"2024-01-25T19:08:12","guid":{"rendered":"https:\/\/dreamscape.co.in\/blogs\/?p=136"},"modified":"2024-02-01T10:29:41","modified_gmt":"2024-02-01T10:29:41","slug":"telling-the-corporate-social-responsibility-csr-brand-story","status":"publish","type":"post","link":"https:\/\/dreamscape.co.in\/blogs\/telling-the-corporate-social-responsibility-csr-brand-story\/","title":{"rendered":"Telling the Corporate Social Responsibility (CSR) Brand Story"},"content":{"rendered":"\n<p>When a client asked us to come up with how their NGO partners should genuinely tell the world about the good work they were doing, it got us thinking. How should corporates approach storytelling for their CSR initiatives?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Voice<\/h2>\n\n\n\n<p>CSR initiatives in every organization need a voice to be \u201cheard and seen\u201d for what they are trying to achieve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Heartfelt<\/h3>\n\n\n\n<p>Unlike corporate communication which is a matter of fact, CSR communication is all about matters of the heart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Unique<\/h3>\n\n\n\n<p>Busy audiences in a noisy world don\u2019t connect with a better voice but do notice<br>a unique one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Authentic<\/h3>\n\n\n\n<p>Be authentically you because everyone else is taken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Story<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a meaningful and honest narrative<\/li>\n\n\n\n<li>Convey what you do and why it needs doing<\/li>\n\n\n\n<li>Lead the audience into your world and the worlds of those impacted by your work<\/li>\n\n\n\n<li>Trust them with your deepest beliefs<\/li>\n\n\n\n<li>Make them the keepers of your story<\/li>\n\n\n\n<li>Storytelling and sharing has incredible power<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The power of your story is when<br>others want to tell (share) it.<\/p><cite>David Hieatt | The DO Lectures<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Some Powerful Stories<\/h2>\n\n\n\n<p>Told honestly; viewed enormously.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Olay #STEMTheGap - It\u2019s time to change the Equation || Try www.AI-SHU.IN - a virtual STEM mentor\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/BRCFkltGqU4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Olay | #STEMTheGap | 23 million views<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#EqualOpportunities | Samsung\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/wr1mmji2DWw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Samsung | #EqualOpportunities | 4.5 million views<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ariel | See The Signs &amp; #ShareTheLoad\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/youeaZyavg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Ariel | See The Signs &amp;&nbsp;#ShareTheLoad | 72 million views<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Storytelling in CSR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Storytelling helps connect with the CSR initiative at an emotional level<\/li>\n\n\n\n<li>The brand takes a backseat with zero \/subtle presence<\/li>\n\n\n\n<li>The spotlight is on CSR work \u2013 its importance and impact<\/li>\n\n\n\n<li>The human story makes the cause relatable, likeable and shareable<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When a client asked us to come up with how their NGO partners should genuinely tell the world about the good work they were doing, it got us thinking. How should corporates approach storytelling for their CSR initiatives? Your Voice CSR initiatives in every organization need a voice to be \u201cheard and seen\u201d for what [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7],"tags":[],"class_list":{"0":"post-136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-content-marketing"},"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":4,"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/posts\/136\/revisions\/180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dreamscape.co.in\/blogs\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}