The primary purpose of any piece of writing – be it a blog, article, newsletter, anything – is to get it read. The primary objective of a headline, similarly, is to entice you into reading the next line. And the next one…till the end of the piece. Get this – On average, 8 out of 10 people will read a headline copy, but only 2 out of 10 will read the rest. This is the power of a headline, and …
Blog Posts
The internet is filled and overflowing with blog articles about blogging , “how to be a great blogger”, “10 blogging best practices”, yada, yada.. If you are a blogger or a digital marketer, chances are you have already crammed your way through hundreds of these “How to Blog 101” family of blog articles. But most of these “How to” articles do not tell you how NOT to blog. In a sea of “best practices for blogging”, no one cares about …
Are you one of those people who think it must be so cool to be paid for spending time on social media all day? Do you also believe that social media marketing is the easiest and most fun jobs out there? Are you one of those who crib about his or her job and wishes your life were as “easy” as a social media manager? Well, then this blog post is exactly what you need, my friend. Because there are …
Have you ever pushed a door that needed to be pulled? Or the other way round? I bet you have, at some point of your life. Well, did you know that there’s a name for these frustrating pieces of design? They are called the Norman door. Coined by Don Norman, in his book The Design of Everyday Things, a Norman door is a badly designed door that confuses a user on whether to pull or push. According to Don …
Jakob Nielsen couldn’t have been more correct when he said “pay attention to what users do, not what they say.” Knowing what your users are doing is the underlying aspect of developing a product and creating a positive user experience. Usability testing helps you do precisely that. So, let’s begin by defining what usability testing is. As is clear from the nomenclature, usability testing is a part of UX design procedure to assess a product by letting real time users …
In my previous blog article, I had introduced to you the basic concept and definition of an MVP – Minimum Viable Product. We learnt that an MVP is the least designable version that provides your user with the core, most important functionality of the product. Now that you have a fair idea of what can MVP is and what are the benefits of an MVP in a product development process, let’s discuss how can you go about building your first …
If you hold an interest in website design, you might have heard of the term MVP website being used around; in articles, blogs or videos. But if you’ve always been intimidated and confused by the term and thought of MVP as some complex mumbo jumbo in the website design world, don’t worry. In this blog, I seek to walk you through an introduction of MVP – its meaning, process and benefits. By the end of this article, you will have …
Your website is the mirror to your business. Everything that your business is and stands for, is reflected through your website. Website design has come a long way from the days where they were used to essentially cram up all the information about a business without giving a thought to the visual aesthetics or the usability. Modern websites focus majorly on the user experience and usability factors. Over the last few years, brands and online businesses have revamped and redesigned …
If you are here after reading my last two blog posts on Wireframing 101 and Types of Wireframes, you must, by now, have a clear idea about the meaning of wireframes, their benefits in the web design process and the types of wireframes in a product design. If you are new to the world of website designing and wireframing, I would suggest you read up my aforementioned articles first. That will give you a broad sense of wireframes in …
In my previous blog, I started out with explaining the meaning and benefits of wireframes in web design. You might want to check that out in case you are new to wireframing and web design. In this blog, we will delve a little deeper into the world of wireframes. I will walk you through the types of wireframes. We will analyze the pros and cons of each type. We will also understand how to decide on what type …