Blog Posts

The Definitive Guide to Creating a Marketing Brochure

Brochure Writing - Feature image

You’d think that with internet marketing being the be-all and end-all of every marketing strategy, print advertising like brochures, flyers and leaflets are no longer in business. Well. you couldn’t be farther from the truth. Brochures are one of the oldest tricks of the book when it comes to business advertising and brand marketing. And while digital advertising has made a wave in the last few years, it is not to say that traditional brochures are going out of the

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Exciting web design trends to watch out for in 2019

web design trends-2019

It’s 2019 and we are in the final year before hitting the decade. Over the last decade, the internet has grown and evolved in exciting and innovative ways. Mobile has surpassed desktop and Artificial Intelligence continues to seep into greater aspects of technological advancements. And with all these advancements and innovations, web design trends continue to experiment with creativity, break rules and grow. What remains the same is the focus on positive user experience and intuition based user interactions. Here’s

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How to write headlines that actually work!

Headlines-that-actually-work

  The primary purpose of any piece of writing – be it a blog, article, newsletter, anything – is to get it read. The primary objective of a headline, similarly, is to entice you into reading the next line. And the next one…till the end of the piece. Get this – On average, 8 out of 10 people will read a headline copy, but only 2 out of 10 will read the rest. This is the power of a headline, and

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5 Worst Blogging Practices To Avoid

worst blogging practices to avoid

The internet is filled and overflowing with blog articles about blogging , “how to be a great blogger”, “10 blogging best practices”, yada, yada.. If you are a blogger or a digital marketer, chances are you have already crammed your way through hundreds of these “How to Blog 101” family of blog articles. But most of these “How to” articles do not tell you how NOT to blog. In a sea of “best practices for blogging”, no one cares about

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Social Media Marketing – Expectations vs Reality

social media marketing-expectations vs reality

Are you one of those people who think it must be so cool to be paid for spending time on social media all day? Do you also believe that social media marketing is the easiest and most fun jobs out there? Are you one of those who crib about his or her job and wishes your life were as “easy” as a social media manager? Well, then this blog post is exactly what you need, my friend. Because there are

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5 UX design mistakes you’re probably making. With Solutions.

Have you ever pushed a door that needed to be pulled? Or the other way round? I bet you have, at some point of your life. Well, did you know that there’s a name for these frustrating pieces of design? They are called the Norman door. Coined by Don Norman, in his book The Design of Everyday Things, a Norman door is a badly designed door that confuses a user on whether to pull or push.   According to Don

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A Guide to Usability Testing for Websites

Jakob Nielsen couldn’t have been more correct when he said “pay attention to what users do, not what they say.” Knowing what your users are doing is the underlying aspect of developing a product and creating a positive user experience. Usability testing helps you do precisely that. So, let’s begin by defining what usability testing is. As is clear from the nomenclature, usability testing is a part of UX design procedure to assess a product by letting real time users

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How to build your first MVP

Build first MVP

In my previous blog article, I had introduced to you the basic concept and definition of an MVP – Minimum Viable Product. We learnt that an MVP is the least designable version that provides your user with the core, most important functionality of the product. Now that you have a fair idea of what can MVP is and what are the benefits of an MVP in a product development process, let’s discuss how can you go about building your first

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An introduction to MVP websites

MVP website cover image

If you hold an interest in website design, you might have heard of the term MVP website being used around; in articles, blogs or videos. But if you’ve always been intimidated and confused by the term and thought of MVP as some complex mumbo jumbo in the website design world, don’t worry. In this blog, I seek to walk you through an introduction of MVP – its meaning, process and benefits. By the end of this article, you will have

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5 essential elements for a modern website design

5 essential elements of website design

Your website is the mirror to your business. Everything that your business is and stands for, is reflected through your website. Website design has come a long way from the days where they were used to essentially cram up all the information about a business without giving a thought to the visual aesthetics or the usability. Modern websites focus majorly on the user experience and usability factors. Over the last few years, brands and online businesses have revamped and redesigned

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