Last year, Mr. Narayana Murthy made a call to the Indian youth for a 70-hour work week. Mr. Murthy, a Baby Boomer, requested youngsters, the Gen Z-ers to say “This…
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Telling the Corporate Social Responsibility (CSR) Brand Story
When a client asked us to come up with how their NGO partners should genuinely tell the world about the good work they were doing, it got us thinking. How…
What does Search Look Like with Search Generative Experience (SGE)
In a recent webinar conducted by NP Digital, David Shapiro, their SEO specialist said “Search has been called an ongoing game of cat and mouse” This analogy is a good…
How Good UX translates to Great CX
If you look at the Digital spectrum from a bird’s-eye view, you see the trifecta of Technology, Design and Content at its core. Technology is at one end; a moving…
Future of Digital Marketing in the AI Age
In the pre-digital era, a designer and copywriter often worked together to create. In the digital era the roles have become siloed and so has the creating process which is…
The brand is dead. Long live the brand.
Shein is one of the largest fashion companies in the world that not many have heard of. Amongst the many illuminating facts about Shein that this article from Rest of…