Kaushik is an adept marketing and brand strategist. He was Marketing Head at Bharat Matrimony, before serving as the Asia Pacific planning lead for the SaraLee brand's Kiwi and Kiwi Kleen. He led brand strategies for several notable clients including Mercedes E class, HPCL, Citibank, Medimix, CavinKare, Spencer’s retail chain among others. His passion for data led him to start Datawise, a venture specializing in retail visibility audits using image recognition technology.