Giving a transformational makeover to India’s leading Bollywood news website
What we Built
UI/UX for India’s premier Bollywood news and trends website.
The Bollywood Bubble Story
That Indians are crazy about our movies is no secret. And as die-hard Bollywood fans, they love to feed on every bit of news and gossip and that there is about the industry. Bollywood Bubble approached us with the idea of capturing this emotion of the average Indian movie buff.
They wanted to rebuild their old Bollywood news website into a more contemporary, extensive and engaging platform.
View WebsiteThe Challenge
A platform that runs news and gossip on movies and movie celebrities can tend to be spammy and messy. Bollywood Bubble’s old website was cluttered and lacked a story and direction. We needed to organize and rebuild it into a coherent platform that was crisp, alluring, attractive and had a visual hierarchy. And all of this had to fit within the vision of a dynamically changing news platform.
The Process
UI/UX
Our primary objective when it came to the website’s design was to do away with the old, boxy layout and give it a crisp and contemporary look.
We started off by creating a new sitemap for the website. Website sections were segregated strategically to reflect Bollywood Bubble’s key service areas. We also gave a fun twist to the search box at the top bar.
Imagery
Photographs and visuals play an important role in a celebrity news website. To retain this feature, we placed image placeholders on each section of the website that hold dynamic images. As an added design element, we gave image tags below each image placeholder to make the images pop out and give a clean user experience.
Characterization
One of our most interesting design decisions was to create a fun character and illustrate it throughout the website to add funk and style. We loved creating the cute, stylish fashion blogger who brings a punch to the Lifestyle section of the site. To complement our character, we added a few minor but interesting elements like the television illustration for the Interview section and illustrative bubbles in the Celebs section.
Typography
We chose to go for simple yet fun typography to enhance the overall design. Our central color theme was Red and White with black typography to retain the brand consistency.
Results
The new version of Bollywood Bubble runs true to its name - the website is bright and bubbly in its look and feel, the layout is clean and crisp, the navigation simple and intuitive and the website radiates an overall positive user experience that allows visitors to engage with the platform better than ever before.
