Greater Bombay Co-operative Bank, based in Mumbai, is a prominent cooperative banking institution that has been serving the local community for decades. Established with the aim of fostering financial growth and inclusion, the bank primarily caters to small businesses, blue collar workers, and individual customers in the region. It offers a wide range of services including savings accounts, fixed deposits, personal and business loans, and microfinance options. With a network of branches spread across Mumbai and surrounding areas, Greater Bombay Co-operative Bank plays a crucial role in promoting financial stability and supporting local economic activities, making it a trusted name in the cooperative banking sector.
Creative Development: Develop compelling ad creatives that communicate the bank’s key messages, emphasizing trust, security, and financial benefits. Use visuals, videos, and strong calls-to-action.
Implement targeted funnel management strategies to enhance brand visibility and drive conversions
A/B Testing: Conduct split tests for creatives, audiences, and placements to identify most effective combinations.
Track and analyze key performance to refine targeting and messaging for maximum ROI.
The campaign creative were created in Hindi & Marathi with focused message on specific loan products
Different campaigns were Setup to target the varying Loan products
To reach of the campaign was sent to focused audience based on pin code
Working data of Mumbai showed 46% of the workforce were women, hence we made our primary TG.
Innovative budgeting strategies were employed to maximize, reach and minimize CPC and optimize productive leads
