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Amararaja
Amararaja

Sleeplove - Targeting discerning HNI women

The client

Sleeplove is a luxury fashion brand specializing in elegant sleepwear and loungewear crafted from high-quality natural fabrics like Mulberry silk and modal. The brand presents chic pieces such as camisole sets, robes, slips, lounging dresses, and pajama sets—focusing on graceful aesthetics and comfort.

Sleeplove
Sleeplove
Sleeplove
Sleeplove
Sleeplove

Challenges

  • Sleeplove is a luxury lounge and sleep wear, the range starts at 5k and goes upto 50K. The key challenge was to identify customer who were ready to pay 5K plus for a sleepwear.
  • Sleeplove although being a startup on its pricing competes brands like Victoria Secrets, Marks & Spencers and foray of well established Indian brands.
  • Being startup obviously the media budgets were limited.
Sleeplove

Campaign Management

Campaign Management

Organize campaigns by objectives, placement, and audience segments to optimize budget allocation.

01
Campaign Management

Deploy effective funnel management strategies to maximize awareness and conversion of the brand

02
Campaign Management

Monitor daily and lifetime budgets; optimize based on performance metrics.

03
Campaign Management

Monitor key performance indicators (KPIs) such as impressions, click-through rates, conversion rates, and cost per acquisition.

04

Multi prong audience targeting strategies

Innovative Targeting

Organize campaigns by objectives, placement, and audience segments to optimize budget allocation.

Analyzing D2C website

Analyzed Shopify data to understand customer behavior, enabling us to better define target audiences and enhance campaign strategies.

Funnel Management

We employed various techniques to maximize reach and thus conversions by targeting based ToF, MoF, BoF

What We Achieved

Sleeplove
Sleeplove
Sleeplove